Digital Advertising

Paid campaigns that
drive real results

Reach the right customers and maximise your ROI with strategic paid advertising across Meta, Google and beyond, tailored for businesses in Senegal.

What we offer

Comprehensive digital advertising solutions tailored to your goals and budget.

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Meta Ads (Facebook & Instagram)

Reach your ideal customers on the world's largest social platforms with compelling campaigns, precise audience targeting, A/B testing and continuous optimisation.

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Google Ads (Search & Display)

Capture high-intent customers actively searching for your products or services with expert keyword research, ad copywriting and bid optimisation.

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LinkedIn Advertising

Connect with decision-makers and professionals in your industry โ€” perfect for B2B companies looking to generate quality leads and build brand authority.

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YouTube Video Ads

Engage audiences with compelling video. We manage pre-roll, discovery and bumper ad campaigns to boost brand awareness and drive conversions.

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Retargeting Campaigns

Re-engage visitors who didn't convert the first time. Smart retargeting keeps your brand top-of-mind and brings customers back to complete their purchase.

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Analytics & Reporting

Transparent, data-driven insights into your campaign performance with monthly reports and actionable recommendations to keep improving results.

Platforms we manage

We run and optimise campaigns across the channels where your customers already are.

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Google Ads

Search, Display, Shopping and YouTube placements that put you in front of high-intent buyers.

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Meta Ads

Facebook and Instagram campaigns built for reach, engagement and conversions.

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LinkedIn

Targeted B2B advertising to reach professionals and decision-makers by role and industry.

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YouTube

Video ad formats that build awareness and drive action across the world's largest video platform.

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TikTok

Creative short-form video campaigns to reach younger, highly engaged audiences.

Our process

A proven methodology that delivers consistent results.

1

Discovery & Research

We analyse your business, competitors and target audience to identify the best advertising opportunities.

2

Strategy Development

We build a custom campaign strategy aligned with your goals, budget and timeline.

3

Campaign Creation

We craft compelling creatives, write persuasive copy and set up precise audience targeting.

4

Launch & Optimise

We continuously monitor, A/B test and optimise every campaign to maximise your ROI.

Why choose Maza for digital advertising?

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Local expertise

A deep understanding of the Senegal and East African market and what makes local audiences convert.

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Certified professionals

Google and Meta certified advertising specialists managing your campaigns.

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Transparent pricing

No hidden fees and clear reporting on ad spend, performance and results.

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ROI focused

Every campaign is built and optimised for the maximum return on your investment.

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Dedicated support

Direct access to your campaign manager whenever you need answers.

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Flexible budgets

Campaigns tailored to businesses of all sizes, from startups to established brands.

FAQs

How much should I budget for digital advertising in Senegal?

We work with budgets of all sizes. For most businesses in Dakar, we recommend starting from 140,000 FCFA/month/month in ad spend, plus a management fee. We'll help you determine the right budget based on your goals.

How quickly will I see results?

You can start seeing traffic and leads within days of launching. For optimal results we recommend a 3-month commitment, as campaigns improve over time with data and ongoing optimisation.

Do you create the ad content?

Yes. Our team handles everything from ad copywriting to basic graphic design. For video ads we can work with your existing content or recommend trusted production partners.

Which platform is best for my business?

It depends on your audience and goals. B2C businesses often see great results on Meta, while B2B companies may benefit more from LinkedIn or Google Search. We'll recommend the best mix during your consultation.

Ready to grow your business?

Get a free advertising audit and discover how we can help you reach more customers and increase sales.

Book a free consultation
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